Be Clear About Why

When your reason for doing so is meaningful enough, you can bear any burden and prevail through any challenge. When you know why, you'll have what it takes to work through how.

If you have a sense that something is too complicated, that merely means that you don't have a compelling enough reason to figure it out. Know why you seek to understand, and that understanding will surely come.


Before beginning any endeavor, take the time to be completely clear with yourself about the reason why. Solidly connecting with the why will activate skills, capabilities and effectiveness that you may not have even known you had.


Whether you seek to motivate yourself or others, a fundamental, essential part of that motivation is knowing why. Without a reason, all the abilities, opportunities, efforts and resources in the world will yield nothing of any value.


Purpose is what makes possibilities come to life. Keep reminding yourself why, in rich and colorful detail, and you will find a way to do whatever you intend to do.


Before you even think about how to proceed, make sure you clearly know why. After that, you'll begin moving forward faster and more reliably than you ever could have thought possible.


-- Ralph Marston